In Thailand’s vibrant fashion scene, Sretsis has emerged as a standout Thai fashion brand that is known for its whimsical charm as well as its imaginative designs. Founded by the Sukahuta sisters; Klaiduon, Pimdao, and Matina, the brand began as a shared childhood dream and eventually became a globally celebrated fashion empire. Over the past two decades, Sretsis has evolved
When we think of Southern Thailand, vibrant beaches and lush forests along with rich cultural traditions immediately come to mind. Yet, there’s a brand emerging from Songkhla that is redefining the narrative surrounding Southern Thai cultural clothing and the batik fabric they’re made from: Clothear. This innovative brand is transforming humble batik fabric into a canvas for contemporary fashion, thus
In a world where fashion often seems to stop at the bedroom door, the fabulous Thai fashion brand Papasaya is redefining sleepwear with their premium silk satin pyjamas. They transform bedtime from a mere routine into an indulgent experience redolent with luxury and sophistication. Each piece of thai women’s clothing they make combines elegant design with exceptional comfort, making bedtime
I first learnt of Janfive Studio from its collaboration with Siamese Dreamers, one of my favourite resort-wear labels created in Thailand. Janfive Studio designed stunning pajamas and luxury resort wear for the brand on behalf of the 5-star resort Pavilions Phuket, which was famous for its serene bamboo tunnel entrance at its entrance. This collaboration gave visitors to the resort the
Explore the world of PAVA, a Thai silk fashion brand that beautifully blends traditional craftsmanship with modern style. Launched in 2019 by founder and creative director Pawarisaa Waenwaen Phenchart, PAVA works under the “Urban Majestic” concept of combining the identity of Thai art with contemporary design for a new generation. PAVA is more than just a handbag brand. It celebrates
When we talk about luxury pearl jewellery brands, Japan’s Mikimoto usually pops up onto our minds first. I used to think pearl jewellery was just for older women due to its generally conservative designs, but all that changed when I discovered Matara Studio. Three Founders, Three Tributes Nine years ago, three close friends came together and created the very first
It all started with a question: “would visitors to Thailand shop for high-end swimwear and resort wear?” The answer turned out to be a definite yes! For decades, when tourists thought of “clothes from thailand,” they tended to think of cheap ones. That all changed 15 years ago, when a Swedish fashion designer decided to call Thailand her second home
I believe all of us have come across a “Thai Mat” at certain points in our lives. Since Thailand is a country where heat is a constant companion, these native materials have long been part of every Thai household due to their cooling properties. The more common something is, the harder it is for it to be perceived as a high-valued
I first noticed the Marius & India brand in the summer of 2023, right around the time they were launched. What immediately drew my attention was the vibrant and exotic patterns the brands used for its collection. They were without a doubt Indian! I have been long a fan of Indian lifestyle brands such as Good Earth and Nicobar, so
In the past decade, the fashion industry has become more eco-conscious. Whether it’s mainstream brands increasingly crafting garments from sustainable materials upcycling old items into new ones, customers have welcomed more ideas when it comes to eco-friendly fashion movements. Despite this, it remains challenging for new, small, sustainablity-focused fashion brands to win the hearts of customers— but against all odds,
