When it comes to sneakers, style, comfort, and versatility are often top priorities. However, sneakers can also serve as a platform for meaningful change.
Enter Maddy Hopper, a casual Thai fashion brand that combines minimalist design with sustainability. Built on the concept of “Everyday wear for the planet,” their eco-friendly sneakers focus on functionality while protecting the environment.
This is not just another sneaker brand. Instead, it is a movement toward more responsible Thai fashion. Let’s explore the unique features that make Maddy Hopper a standout choice.
A Dream Born from a Simple Idea
Maddy Hopper was founded by two close friends: ‘Chan Sithiyanavanich’ and ‘Pakine “Pop” Rojanavekin’, a duo that had a dream of creating sneakers that were comfortable, stylish, and environmentally friendly.
The idea originated during casual conversations. It was sparked by a gap in the Thai clothing market for eco-conscious footwear that was also affordable and versatile. Although neither Chan nor Pop had experience in footwear design, they embarked on a journey to build a brand that could address this need while remaining sustainable.
The result was Maddy Hopper, a brand rooted in the principle of “everyday sneakers for the planet.”
The Walking Mattress
Eco-consciousness is at the core of every decision at Maddy Hopper, which is evident in their choice of materials as well as their approach to packaging.
First, the soles are crafted from recycled natural rubber sourced from latex mattress scraps. These provide softness, durability, and a way to reduce waste.
In addition, the sneakers feature fabric uppers and laces made from rPET, which is a material derived from recycled plastic bottles. This approach turns waste into versatile fashion.
Finally, the packaging includes reusable kraft paper bags as well as biodegradable mailers made from corn and cassava starch. This ensures sustainability extends beyond the product itself.
Each sneaker is also handmade. This reduces carbon emissions and supports skilled local artisans.
Minimalist Style Meets Functionality
Maddy Hopper sneakers are designed with simplicity in mind, which makes them adaptable to a wide range of outfits. The collection currently includes three standout models:
- Polly: This signature sneaker design is recognized for its contrasting colors and playful combinations. Polly offers shades such as all-green as well as pastel blue-and-pink, which cater to different moods and styles.
- Apollo: This sleeker and darker-toned sneaker comes with a thicker and cushioned collar. In turn, this provides enhanced comfort and guards against shoe bites.
- Toby: This playful yet minimalist design features an external tongue for a unique look. The muted colors make Toby a versatile addition to any wardrobe.
These sneakers focus on functionality while accommodating various foot shapes. As a result, they provide all-day comfort without compromising on aesthetics.
A Commitment to People
Maddy Hopper’s sustainability efforts go far beyond the materials they use— they include the artisans and communities involved in the production process.
For example, the brand collaborates with small workshops to support local economies and minimize its environmental footprint. For instance, the soles are developed with a community in Rayong that specializes in natural rubber. This people-first approach reflects the belief that true sustainability encompasses both planet and community.
Accessible and Affordable Sustainability
One of Maddy Hopper’s defining features is its accessibility. Unlike many eco-friendly brands that charge a premium, this brand focuses on delivering sustainable sneakers at a competitive price point.
This commitment to affordability, with retail prices ranging from 100 THB for a pair of socks, to at 3,000 THB for a pair of shoes, which reflects the belief that sustainability should be within reach for as many people as possible. (At the time of this article’s creation, 1 USD was trading at a rate of 34.08 THB). By combining minimalist style, durability, and functionality, Maddy Hopper bridges the gap between high-quality footwear and eco-conscious practices.
Expanding Beyond Sneakers and Navigating Sustainability Challenges
Maddy Hopper’s journey goes beyond creating eco-friendly sneakers— the brand has recently diversified its product line to include sustainable accessories as well. For example, bamboo-fiber socks and tote bags exemplify this commitment to reducing environmental impact across various categories. Furthermore, the founders are actively exploring innovative materials such as coffee grounds and coconut husks for future product development. These efforts highlight Maddy Hopper’s ambition to push the boundaries of sustainability within the fashion industry.
Recently, they even launched T-shirts made from collagen extracted from fish scales, a food waste by-product, offering UV protection and moisture control for our skin.
However, building a sustainable business in Thailand comes with unique challenges. For instance, public awareness of environmental issues remains limited in certain segments, which makes it harder to gain widespread traction for eco-conscious initiatives. Additionally, sourcing eco-friendly materials often proves to be both complex and costly.
Despite these obstacles, Maddy Hopper has successfully carved out a niche. On one hand, it attracts environmentally conscious consumers who appreciate the brand’s sustainability efforts. On the other hand, it manages to also appeal to those who are simply drawn to its clean and minimalist designs. By expanding its product line and driving innovations, Maddy Hopper continues to lead the way in sustainable and accessible Thai fashion.
Where to Find Maddy Hopper
If you’re all about buying clothes in Thailand, Maddy Hopper sneakers are available at the brand’s physical store in TRES Siam Square Soi 5, as well as online from well-known retailers such as Central.
If you want to see more of Maddy Hopper, you can follow them on Instagram @maddyhopper_store, as well as on Facebook.
