Kaanda Beach Life: The Thai Swimwear Brand that Introduced Deluxe Resort Wear to Phuket & Beyond


It all started with a question: “would visitors to Thailand shop for high-end swimwear and resort wear?” The answer turned out to be a definite yes!

For decades, when tourists thought of “clothes from thailand,” they tended to think of cheap ones. That all changed 15 years ago, when a Swedish fashion designer decided to call Thailand her second home and rewrote that history by creating one of the very first luxurious swimwear and resort wear brands in the country.

Founded by the visionary designer Katarina Bonér in 2009 and rooted in the azure shores of Phuket, Kaanda embodies a fusion of tradition and modernity, drawing inspiration from Buddhist culture and the vibrant landscapes of Thailand. The Thailand women’s clothing collections are a masterpiece of design and artisanship, capturing the essence of coastal living with effortless grace.

Kaanda’s founder, Katarina Bonér
Katarina mingles with models at a Kaanda event

Where Culture Meets Couture

In the realm of fashion and luxury, a brand appears as a beacon of elegance and sustainability, weaving together intricate patterns of beauty and purpose, as portrayed by the brand logo, which resembles a lucky knot.

At the heart of Kaanda Beach life lie bestselling Thailand women’s clothing collections that speak to the soul, from the exotic allure of Jungle Dreams to the understated elegance of Coastal Serenity. Each piece tells a story of sophistication and charm, inviting those with discerning tastes to indulge in a narrative woven with purpose and heritage.

Among the luxurious creations, exclusivity takes form in the most opulent pieces, highlighting a radiant symphony of design and craftsmanship. However, accessibility stays a key value, with affordable pieces designed to invite a wide audience to experience the brand’s allure. Their offerings begin at the entrance price of 2,990 THB, which will get you their sassy and eco-conscious Triangle and Tieside swimwear set which is crafted from recycled and biodegradable materials. (At time of this article’s writing, 1 USD was trading at a rate of 36.81 THB.) With their stunning and inventive swimwear, Kaanda has made luxurious beach dream a reality.

Giving Back to the Environment as Well as the Thai Community

Embracing diversity and celebrating the beauty of Asian culture, kaanda Beach life features Thai models in its campaigns, resonating with a global audience. Committed to sustainability, the brand supports ethical manufacturing practices in various regions, ensuring that each garment is crafted with care and precision, weaving a tapestry of hope and prosperity for the future.

In every stitch, Kaanda Beach life beckons you to embark on a journey of discovery, where style meets sustainability, and luxury finds its essence within a rich tapestry of cultures from around the world.

Lilly, Kaanda’s International Brand Manager urged us to hurry up if any gorgeous pieces caught our eyes while we’re in Thailand clothes shopping as they’re often limited editions:

“Kaftans have always been our best-sellers, despite being our most expensive collection. Currently we have this stunner that is retailed at THB 6,990, nearly sold out!”

Kaanda’s latest addition to its ever-popular animal pattern collection. This Zebra collection you see here is destined to be sold out very quickly.

Kaanda is currently working hard to export its dream beach lifestyle beyond Thailand, and spread the love and style of the tropical island to other continents. Hence, next time when you are at a Mediterranean resort, do look out for KAANDA. If you find yourself in Phuket, you can visit their boutique at 14/13, Choeng Thale in the Thalang District.

If you’re sitting comfortably at home, follow Kaanda’s “la vie est belle” deluxe beach lifestyle on their Instagram page or go shopping on their online shop, which can be found here: www.kaandabeachlife.com

About the Author

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like these