Everyone owns a piece of luggage or two for their regular travels. When we think of suitcases, we often believe either we need to break our bank to purchase the big brands or go for the low quality and aesthetically unappealing no-name brands, which we use hoping that they could survive a couple of trips. During my previous trips in and out of Thailand, I did not pay attention how much the Thai people were moving within the country. Now that I live here, I have the pleasure of discovering quite a few luggage brands that feature nice designs while managing to be sold at reasonable and affordable prices.
In the bustling world of travel and work, finding the perfect bag that seamlessly blends functionality and style can be a challenge. This challenge became the driving force behind the birth of the COVE, a premium luggage brand in Thailand. Inspired by the quest of the brand’s team members to find bags that 100% suit their needs, COVE represents a commitment to creating products that not only cater to the demands of daily life but also elevate the travelers’ fashion game.
Function Meets Fashion
The COVE design team took the time to share the following origin story of their brand:
“The genesis of COVE took root when we struggled to find a bag that could accompany us to work and satisfy all our requirements. Dissatisfied with the available options, we decided to embark on a journey to create our own line of bags. The guiding principle was clear— when function meets fashion, the result is a collection of bags that are both functional and beautiful.”
COVE’s product range has expanded to include a diverse array of styles, from luggage and travel bags to everyday essentials. With prices starting from 700–800 baht (at time of this article’s writing, 1 USD was trading at a rate of 35.81 THB), COVE’s accessories line caters to the budget-conscious traveler, while our flagship product, the Kave model, stands out as the largest size travel bag, boasting an open front design with tight functionality.
The Wheels on the Suitcase Go Round and Round
What makes COVE stand out from other luggage brands can be found on the bottom. The wheels that COVE uses are none other than the famous HINOMOTO, a Japanese wheel that is famous for being smooth and quiet. This magnificent technology makes COVE suitcases reliable and durable traveling companions, and a good investment.
Everyday Luggage For Traveling Around the City
At the heart of the brand offerings is the immensely popular Daytrip Laptop Bag. Designed to meet the dual demands of work and travel, this product has garnered acclaim for its robust functionality, striking appearance, and minimalist aesthetic.
Catering to both men and women with medium to high salary levels, COVE stands out in the market for its commitment to high-quality craftsmanship. While its prices reflect the excellence of the brand, they are still considered to be quite competitive, especially when compared to both the quality and pricing of their competitors.
The Details that You Didn’t Know You Needed
What I love about COVE is to discover the different hooks and nooks that have been thoughtfully added to its products, like the hook on the strap to carry your EarPods, or another in the inner pocket which is especially made for your key. Its Transit Laptop Backpack is a water-repellant magic box that holds all your travel essentials and personal gadgets that make your transit as airport as smooth and enjoyable as possible. And how about the various sizes of suitcases that are able to snuggle into each other? Those are perfect for shopping trips where you know you are going to leave with a carry-on and return with 3 fully loaded suitcases!
For those eager to explore their collection, COVE offers a variety of ordering channels. COVE’s online presence includes their official website as well as spaces on popular platforms like Facebook and Instagram, as well as on online retailers like Shopee and Lazada (Use the keyword “cove.luggage” to find their products.) Alternatively, you can visit their physical storefronts at Central Ladprao (3rd floor), Siam Square One (1st floor), and Icon Siam (4th floor) to get some hands-on experience with their products.
The essence of the COVE brand goes beyond just luggage; it is about promoting a happy lifestyle that seamlessly blends travel and work. Each product is meticulously crafted with their customers in mind, with thorough testing and adjustments to ensure the perfect fusion of function and fashion. COVE isn’t just a brand; it’s a commitment to making life easier and more enjoyable for everyone.
COVE: a fashionable, functional luggage brand that not only comes at a reasonable price, but also offers personalized service. What more can we ask for?
